Freelance WordPress Development Services
Custom WordPress development in the UK, from bespoke themes and plugins to WooCommerce, integrations, performance optimisation and ongoing support. Work directly with an experienced freelance WordPress developer.
WordPress Development for UK Businesses
Based in the West Midlands, I work directly with UK businesses, startups and agencies on WordPress websites, web applications and bespoke business systems.
Whether you need a new WordPress websites, a custom theme or plugin, WooCommerce development, an integration with another system, or help improving an existing site, I can work with you from the initial idea through to development, launch and ongoing support.
With more than 18 years of professional web development experience, I bring a practical, developer-led approach to WordPress projects — without the layers of a large agency.
Development
Bespoke WordPress development built around your designs, content and business requirements — from custom themes and plugins to complex functionality and WooCommerce.
Custom WordPress Website Development
Bespoke, scalable WordPress solutions custom-built to match your brand and business objectives.
Custom WordPress Theme Development
Unique, pixel-perfect, and lightweight themes engineered without bloated page builders.
Custom WordPress Plugin Development
Tailored plugin solutions designed to extend core site functionality securely and efficiently.
WooCommerce Development Services
High-converting e-commerce stores optimized for smooth checkout experiences and scalability.
Custom Gutenberg Block Development
Empower your content team with custom editor blocks tailored to your design system.
Advanced Custom Fields Development
Structured, intuitive content management interfaces designed specifically for complex data requirements.
Support & Maintenance
Ongoing WordPress support to keep your website secure, maintained and running reliably — with help available for planned updates, technical problems and urgent issues.
Need help with a WordPress site you didn't build? That's fine too.
Emergency WordPress Support
Rapid response assistance for critical site crashes, white screens, and unexpected errors.
WordPress Bug Fixing and Repairs
Identify and resolve visual glitches, broken features, and plugin conflicts quickly.
WordPress Security Hardening
Proactive security protocols, firewalls, and vulnerability patches to defend against cyber threats.
WordPress Backup and Recovery Services
Automated offsite backups and quick restoration solutions to protect your valuable site data.
WordPress Maintenance & Management
Comprehensive ongoing support, core update management, and routine site checkups.
WordPress Hosting Support
Server configuration, SSL management, and performance tuning for high-availability environments.
WordPress Malware Removal
Thorough cleaning of infected site files, backdoor eradication, and blacklist removal.
Performance & Optimisation
Improve WordPress performance by tackling slow queries, hosting bottlenecks, caching, images, scripts and Core Web Vitals.
WordPress Speed & Performance Optimisation
Boost Core Web Vitals, accelerate loading speeds, and enhance user retention across all devices.
WordPress SEO Services
Technical on-page optimization, schema markup, and site structure improvements for higher search rankings.
WordPress Database Optimisation
Clean up accumulated clutter, optimize queries, and reduce server load for faster page delivery.
Integrations
Connect WordPress to the systems your business already uses, including CRMs, payment platforms, APIs and internal tools, to automate processes and keep data moving between systems.
WordPress Automation & AI Integration
Automate workflow processes and leverage modern AI services directly inside your WordPress dashboard.
Third-Party & API Integration Services
Connect external APIs, webhooks, and third-party tools seamlessly with your WordPress ecosystem.
WordPress CRM Integration
Sync customer data automatically between your website forms and preferred CRM systems.
WordPress Payment Gateway Integration
Implement secure, frictionless payment solutions like Stripe, PayPal, and regional gateways.
Specialist Services
WordPress development for more specialised requirements, from platform migrations and headless builds to membership sites, booking systems, LMS platforms and custom business portals.
Headless WordPress Development
Decoupled architecture using modern frontend frameworks (Next.js, React) with a WordPress backend.
WordPress Migration Services
Seamless domain or web host transfers with zero downtime and full SEO preservation.
WordPress Accessibility Services
Ensure compliance with WCAG standards to make your website usable for all individuals.
Consulting Services
Strategic code audits, architecture reviews, and expert advice to guide web projects.
Business Websites
Professional web platforms built to generate leads, build trust, and reflect brand identity.
Membership Website Development
Paywall content, subscription tiers, and community platform creation made simple.
Booking Website Development
Custom appointment booking tools and reservation flows for service-driven businesses.
Learning Management System Development
Custom course creation platforms, student management, and quiz portals built on WordPress.
Custom Business Portal Development
Secure client portals, internal dashboards, and document sharing platforms.
Not sure exactly what you need?
You don't need to arrive with a complete technical specification. If you have an idea, an existing website that needs improving, or a business process you'd like to move online, we can help work out the right WordPress solution. We'll look at your requirements, talk through the available options and help define the functionality, integrations and technical approach before development begins.
A Clear Path from Brief to Launch
Our process is straightforward and collaborative. You know what we're building, where the project stands and what happens next at each stage.
Initial Consultation & Requirements Gathering
We begin by understanding your project goals, technical requirements, and business objectives.
This phase includes creating a detailed project roadmap and providing a free, no-obligation quote.
Custom Design & WordPress Development
Once the project plan is approved and the initial deposit received, we begin designing and developing your WordPress site.
We ensure clean, maintainable code and adhere to WordPress best practices to deliver a robust solution.
Testing, Iteration & Client Feedback
You receive access to a staging environment to review progress and provide feedback.
Our development process includes automated testing, manual quality assurance, and iterative improvements.
Deployment & Ongoing WordPress Support
Once the website is finalized, we handle deployment to your hosting environment and ensure a smooth launch.
We also offer ongoing maintenance and support to keep your WordPress website secure and up-to-date.
WordPress solutions built around real problems.
A few examples of the kind of bespoke WordPress solutions we have built for our clients.
Mortgage & LTV Calculator Plugin
A modern, high-converting Mortgage & Loan-to-Value (LTV) Calculator built as a custom, real-time WordPress plugin.
Booking & Appointment System Plugin
Replaced a messy booking workflow with a custom WordPress plugin that manages appointments, payments, and schedules all in one place.
Solar Quote Calculator
A snappy, custom-built solar estimator plugin designed to help our client capture better leads without the bloat.
ID Badge Product Configurator
An interactive, real-time WooCommerce product configurator and admin order preview system built as a custom WordPress plugin.
Custom WooCommerce Shipping Pricing Matrix Plugin
Streamlined a complex shipping pricing setup into a clean WooCommerce plugin featuring 3D volumetric bin packing and precise regional UK surcharge rules.
UFH Instant Quote Tool
A modern, high-converting Underfloor Heating (UFH) Instant Quote Tool built as a custom, real-time WordPress plugin.
Custom WooCommerce & Subscription Box Builder
A bespoke WordPress & WooCommerce store engineered around a multi-step custom dog treat box builder and flexible subscription engine.
WordPress Custom WooCommerce & DVLA Plate Lookup Engine
A custom WordPress website engineered with real-time DVLA API plate lookups, instant vehicle identification, and a 60,000+ plate import database.
Vinyl Record Store & Catalog Engine
A lightweight WooCommerce site built for an independent record shop to make searching, previewing, and buying vinyl fast and effortless.
Web Server Hosting E-Commerce
We engineered a lightweight custom e-commerce system for an independent host, making server selection, ping testing, and checkout fast and effortless.
Frequently Asked Questions
Answers to common questions about custom WordPress development, integrations, migrations, maintenance, performance, and technical support.